BMW Secure Assistance launched across India

Date: 20 Aug 2013

BMW India announced the launch of ‘BMW Secure Assistance’ – the premium road side assistance across India. With a specially-equipped fleet of 17 BMW X3 Customer Service Vehicles (CSV) across the country, BMW India is aiming to protect its market share. The BMW Secure Assistance will allow BMW dealerships to provide professional roadside assistance to customers and enable them to continue their journey. Philipp von Sahr, President, BMW Group India said, “BMW has the most desirable product portfolio in India that delivers ‘Sheer Driving Pleasure’. Premium Brands require Premium Service. By supporting our product portfolio with best in class after-sales initiative like BMW Secure Assistance, we are setting new benchmarks in customer orientation and aftersales support. A fleet of a specially equipped BMW X3 across our dealer network is a best in class practice amongst premium brands and is focused to exceed the customer expectations and create customer delight.”

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